Tag Archives: Sewickley

Treehouse Software – 40 Years and Still Moving Forward (Part 3)

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by Joseph Brady, Director of Business Development and Cloud Alliance Leader at Treehouse Software, Inc. 

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Introduction

Many readers know that Treehouse Software has been around since 1983, serving enterprises worldwide with industry-leading software products and outstanding technical support. This blog series has discussed Treehouse Software’s origins and the growth of the software company from the early 1980s up to the present.

Change is in the Air, and in the Clouds…

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Parts 1 and 2 of this series illustrated the solid beginnings of Treehouse Software in the 80’s and 90’s.  Several products were developed and introduced.  Marketing representatives were acquired in several countries around the globe.  Also, other companies with valuable products sought out Treehouse Software to sell and support their offerings.

In the late 90’s and the early 2000s, we began to experience certain customers’ needs to have Adabas data moved (migrated/copied/converted/distributed) to other database systems.  We developed the tRelational/DPS product set to analyze their Adabas data and structure, and move this data to other relational database systems (RDBMS) such as Oracle, Db2, etc.  This complicated product was our foray into the mainstream of our customers’ mainframe IT processing.  Millions of records of initial data needed to be materialized (ETL) efficiently, and a Change Data Capture (CDC) capability was imperative.  Mission accomplished.

In the early 2000s, some customers required real-time CDC.  This led to the development of DPSync, so named because it kept Adabas data in Sync with the target RDBMS; but this was limited to uni-directional replication.

Requests began coming in for bi-directional (e.g., moving data back to Adabas from Oracle).  Then it was Oracle-to-Db2.  And vice versa – and more variations.  We investigated companies purporting to do data migration from/to various database systems.  In 2007, we found a company with a product already developed and proven, that could in fact move data from/to practically all known database systems at that time.  We partnered with B.O.S. of Germany for Treehouse to do worldwide sales, marketing, support, demos, POCs, training, etc., for that impressive, growing product set, tcVISION.

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tcVISION caught on quickly with some of our existing customers of Adabas, but the significant interest commenced when the Cloud took hold.  The Cloud was not just a remote data center, or a place to archive large amounts of data, but has capabilities and features that would attract our types of customers with mainframes and terabytes of data. Enterprise cutomers needed tools that allowed them the connectivity to take advantage of Cloud-based technologies, such as highly available and scalable databases; advanced analytics and security; machine learning and artificalial intelligence; data warehouses and stores; and the list goes on.  This shaped the future direction of Treehouse Software.  More on this in the next blog.

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About Treehouse Software

Since 1983, Treehouse Software has been serving enterprises worldwide with industry-leading mainframe software products and outstanding technical support. Today, Treehouse Software is a global leader in providing data replication, and integration solutions for the most complex and demanding heterogeneous environments, as well as feature-rich, accelerated-ROI offerings for information delivery, and application modernization.

Contact Treehouse Software

Treehouse Software – 40 Years and Still Moving Forward (Part 2)

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by Joseph Brady, Director of Business Development and Cloud Alliance Leader at Treehouse Software, Inc. 

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Introduction

Many readers know that Treehouse Software has been around since 1983, serving enterprises worldwide with industry-leading software products and outstanding technical support. This blog series will dig a little deeper into Treehouse Software’s origins and explore how founder and president, George Szakach blazed a trail from being a programmer and manager in the 1960s and 1970s, to creating and growing his own software company from the early 1980s up to the present.

Treehouse First Generations… 1980s – 90s

As mentioned in Part 1 of this series, George’s foundational mainframe experience from 1960 to 1975, combined with skills honed from 1975 to 1982 at Software AG, planted the seeds for the next step, building Treehouse Software. George explains:

“Treehouse Software was started during Christmas of 1982, with a consulting assignment I decided to take in the Kingdom of Saudi Arabia doing ADABAS performance analysis and tuning.  In addition, I was asked to teach the customer how to use ADAMINT (which I get credit for developing from July 1975 through May 1979 – or blame, take your pick).  I thoroughly enjoyed my 10 weeks in the Kingdom, where I became a big fan of pistachio nuts. 

Treehouse Software was incorporated in mid-1984 in Sewickley, PA.  The plan then was to provide consulting and educational services to SAG sites, while developing software products related to the SAG enterprise.  The services might sell the products, and vice versa.  It worked and still works.  I started hiring help almost immediately as the demand for products and services was growing.

By the way, Sewickley is a small town near Pittsburgh where the oil, steel, coal barons of the 1800s and early 1900s had their summer homes up the hill from the river.  The 100-year-old horse-and-wagon trails and stone walls around the estates can still be seen.”

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The Sewickley Bridge spans the Ohio River between Sewickley and Moon Township, PA.

Some interesting facts about Treehouse Software, Inc.

By the end of the 20th century, Treehouse designed, developed, and released ten products, most notably:

Treehouse also marketed several additional products from companies around the world.  Most were related to ADABAS.

Other miscellaneous Treehouse happenings last century:

  • Taught classes for over 4000 students, ADABAS and Natural related, and related to Treehouse products. 
  • Partnered with 20 affiliates or marketing representatives in various countries, topping out at 14 around 1990.
  • Produced 55 issues of the popular Treetips newsletter, with a hard-copy circulation of 13,000 per issue.
  • Attended 11 Software AG conferences.
  • Presented at 90 regional and local Software AG meetings in various countries.
  • Visited affiliates, customers, and partners in at least 24 countries on all continents except Antarctica.
  • Invited to Oracle Conference in 1995, in Philadelphia, where Emilie Szakach entertained the crowd with an on-stage dance with Chubby Checker.
  • Bought four IBM mainframes for the company.
  • Hired many top notch programmers and analysts, tech writers, support personnel.
  • Along with most of the world, we awaited and prepared for the feared Y2K debacle, which didn’t happen. However, as the year 2000 approached, one of Treehouse’s most popular and most requested give-aways ever, was our Y2K desk clock…

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Cha, Cha, Cha, Changes…

Along with many new products, innovations, and memorable, contributing staff moving through the doors of the Treehouse, we’ve also had several iterations of the company logo and colors, as seen in the following graphic. Do you have a favorite?

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Coming soon… Part 3: Change is in the Air, and in the Clouds…    

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About Treehouse Software

Since 1983, Treehouse Software has been serving enterprises worldwide with industry-leading mainframe software products and outstanding technical support. Today, Treehouse Software is a global leader in providing data replication, and integration solutions for the most complex and demanding heterogeneous environments, as well as feature-rich, accelerated-ROI offerings for information delivery, and application modernization.

Contact Treehouse Software

Treehouse Software Collaborates with Amazon Web Services (AWS) to Offer Comprehensive Enterprise Mainframe-to-AWS Data Replication

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Press Contact: Joe Brady (+1.724.759.7070 x110; jbrady@treehouse.com)

Pittsburgh, PA; Treehouse Software, Inc., of Sewickley, PA is pleased to announce an agreement with Amazon Web Services (AWS) to offer enterprise customers a complete Mainframe-to-AWS data replication solution to provide them with fast and easy access to the cloud.

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Treehouse Software’s tcVISION is a powerful and mature software product designed for real-time, bi-directional replication of mainframe data to AWS. tcVISION’s GUI modeling and mapping, and ease of migrating data to AWS makes it an ideal choice for modernizing large mainframe environments.

Additionally, tcVISION can synchronize mission critical data from a mainframe system on AWS.  Real-time, bi-directional data synchronization enables changes on either system to be reflected on the other system (e.g., a change to a PostgreSQL table on AWS is reflected on the mainframe database). This allows businesses to modernize an application on AWS without disrupting the existing critical work on the legacy system.

“Through this exciting new collaboration, Treehouse Software and AWS are working together to offer customers with mainframe systems a straightforward solution for enhancing their business agility,” said George Szakach, President of Treehouse Software. “We provide our proven mainframe data delivery capabilities, and the customer benefits from modernization of their data within the flexible, scalable, pay-as-you-go offering on AWS.”

Video – How does tcVISION replicate mainframe data to AWS?

About Treehouse Software, Inc.

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Since 1982, Treehouse Software, Inc. has been serving enterprises worldwide with industry-leading software products and outstanding technical support.  Today, Treehouse Software is a global leader in providing data migration, replication, and integration solutions for the most complex and demanding heterogeneous environments, as well as feature-rich, accelerated-ROI offerings for information delivery, business intelligence and analytics, and application modernization.

Two Local Technology Companies Partner to Advance Cognitive Computing; Complementary Areas of Expertise Mean Better Data Integration and Individualization

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Treehouse Software, Inc., of Sewickley, PA and Cognistx of Pittsburgh, PA announced a partnership to help customers with improved data integration and individualization to fully leverage the power of cognitive computing.

Technology industry leaders from Accenture to Gartner to McKinsey recognize the future of computing will be cognitive, calling it a disruptive force and estimating the industry to reach $200 billion by 2020. Cognitive computing is based on leading edge technology including artificial intelligence, natural language processing, Big Data, advanced analytics and machine learning algorithms.

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The Treehouse – Cognistx partnership will allow customers to ingest massive amounts of data, whether that data is numbers, images, or audio files, and mine it to find insights that lead to action, and ultimately to increased revenue from improved customer engagement.

Since the mid-1990s, Treehouse Software has been a global leader in mainframe data migration, replication and integration, offering robust and flexible solutions for ETL, CDC and real-time, multidirectional replication between databases on various platforms.

Cognistx is an applied technology company harnessing state-of-the-art cognitive computing tools to help retailers reach individuals with intuitive, intelligent and individualized offers based on their past transactions, preferences, context and profile.

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Cognistx complements Treehouse’s capability to deliver data with its machine learning algorithms that become more accurate with every transaction, delivering customized, personalized, prescriptive actions in the right context. Together, the two companies will co-market their capabilities, bringing new competitive advantages to customers who want to expand the use of their most valuable asset — data.

“We’re excited to partner with Cognistx to bring our world-class enterprise data acquisition capabilities to companies that recognize the massive opportunity cognitive computing represents,” said Wayne Lashley, Treehouse Chief Business Development Officer. “We provide the data foundation and Cognistx translates that data into insights, those insights into customer actions, and those actions into incremental revenue.”

“Few retailers do a good job of marrying technology with a customized customer experience that is tailored to their behaviors and timed according to how they might use a retailer’s offer,” said Sanjay Chopra, CEO of Cognistx. “With our proprietary algorithms and Treehouse’s enterprise data solutions, both our customers win. Only with large amounts of data can our system learn about the consumer and their preferences and how those change in order to deliver only the smartest, most individualized offers.”

About Treehouse Software, Inc.

Privately-held Treehouse Software was founded in 1982, and is a global leader in providing data migration, replication, and integration solutions for the most complex and demanding heterogeneous environments. Treehouse offers a comprehensive and flexible portfolio of software and tools for mainframe platforms, and also includes feature-rich, accelerated-ROI offerings for information delivery, and application modernization. http://www.treehouse.com

About Cognistx

Privately-held Cognistx was founded in 2015 and has a technology hub in Pittsburgh and operations offices in the Innovation Quarter in Winston-Salem, NC, and Raleigh. The company’s co-founders include Sanjay Chopra, a serial technology entrepreneur; Eric Nyberg, professor at Carnegie Mellon University’s School of Computer Science, who consulted with IBM on the Watson project and Jeffrey Battin, former owner of Communefx, a successful data analytics company. Other partners include Florian Metze, professor at Carnegie Mellon University’s School of Computer Science; Jill Zoria, SVP Enterprise Development; Pete Minnelli, SVP Creative; and Karen Barnes, SVP Operations. http://www.cognistx.com